You don’t have to work in the field of promotional products to notice the impact they can have on any organization’s marketing efforts. As the most effective medium of advertising across all generations, promotional products can provide companies with a reliable path to reaching their target consumer group. (PPAI) Aside from the obvious bottom-line benefits, these tangible giveaways are also full of fun facts that can thrill your competition and put you in the winning hands of brand awareness.
- 8 in 10 consumers own between 1 and 10 promotional products.
- 53% of these people use a promotional product at least once a week.
- 6 in 10 of them keep promotional products for up to two years.
- Only 1 in 5 people will trash an unwanted promotional product.
- Before receiving a promotional product, 55% of people had done business with the advertiser. After receiving a promotional product, 85% of people did business with the advertiser.
- With nearly 6,000 impressions, bags generate more impressions than any other promotional product in the U.S.
- 31% of U.S. consumers own a promotional bag.
- At one-tenth of a cent, bags tie with writing instruments for the lowest cost per impression of any promotional product in the U.S.
- The first known promotional products – commemorative buttons – trace back to 1789 when George Washington was elected president.
- 53% of the time, promotional products create a more favorable impression of the advertiser.
- 48% of consumers would like to receive promotional products more often.
- Consumers hang on to promotional products for an average of 6.6 months.
- 69% of consumers would pick up a promotional product if they deemed it useful.
- 63% of consumers pass along the promotional products they no longer wish to keep.
- 89% of consumers can recall the advertiser of a promotional product they’d received in the last 2 years.
- 91% of consumers have at least 1 promotional product in their kitchen, 74% have at least 1 in their workspace, and 55% have at least one in their bedroom.
- 77% of consumers say a promotional product’s usefulness is the number-one reason to keep it, with health and safety products, computer products, and writing instruments ranked as the most useful.
- The top 5 buyers of promotional products are clients in education, finance, not-for-profit, healthcare, and construction.
- Wearables are the top product category, followed by writing instruments, bags, calendars, and drinkware.
- The first promotional product tradeshow was held in 1914 – there were 32 exhibitors.
- Women are more likely to have bags, writing instruments, and calendars, whereas men are more likely to own shirts and caps.
- Logoed mugs are more effective advertising than radio and television spots; 57% of people were able to recall the advertiser on a mug, versus 32% of radio and 28% of T.V.
- Adding a promotional product to the media mix increases the effectiveness of other media by up to 44%.
- Ownership of logoed outerwear is highest in the Midwest, with 15% of people owning an item.
- Promotional products draw as many as 500% more referrals from satisfied customers than an appeal letter alone.
And these are just a few impressive stats on the power of promotional products marketing. If you want to find out more about this low-cost way of expanding your brand appeal, or just want more facts to marvel at, feel free to reach out to us for more information!
Sources
http://www.ppai.org/inside-ppai/research/
http://blog.epromos.com/promotional-marketing-advertising/10-eye-opening-stats-to-kick-off-promotional-products-work-week/
http://visual.ly/why-are-mugs-and-cups-effective-marketing-tools
http://www.designinfographics.com/business-infographics/do-promotional-items-work
http://blog.epromos.com/promotional-marketing-advertising/8-facts-to-know-about-promotional-bags/