The four success factors
Building a productive relationship with your printer is achievable if each party knows what the other needs. You value quality, timing, price. But what do we need from you? Focusing on four success factors will assure your printer gets what it needs.Set clear goals, do your homework, verify your decisions, and invest the necessary time. Your reward will be a quality job, completed on time, at the price you expected.
1) GOALS – What you should tell your printer. What your printer should tell you. The quote.
Your printer will give you a price quote based on information you provide. The quote is only as good as the input. Don’t leave the printer in the dark on any of these items, or it will cost you later:
- Quote deadline: When do you need to have it?
- Quantity: How many pieces will you need?
- How will you use the finished piece?
- Paper stock: How do you want your job to look?
- Coating: Do you need varnish, lamination, etc.?
- Binding: Is it stitched, glued or trimmed?
- Color format: See more below.
- Final size
- Printing deadline: When do you need the job delivered, and where?
- Do you need a proof? What kind?
We have an online ‘request an estimate’ form, or you can contact us by phone.
2) HOMEWORK – Post Office regulations. Design requirements. How to deliver.
You have a friend at USPS
Your printer can recommend paper stocks, sizes, coatings, and mailing options that ensure U.S. Postal Service regulations are met. But as an informed purchaser, you also have an obligation to understand the how’s and why’s. Please use our USPS link at www.enthusiastmediagroup.com/usps (this will need correct URL after you create it)to read more about postal regulations.
It’s actually necessary to print your piece larger than needed on all sides. It’s then cut to the final size. How much bleed is required? An example would be a 1/8-inch bleed for a 4 x 6-inch postcard. That yields a layout dimension of 4 1/4 x 6 1/4 inches. If you don’t set up your design with the bleed, it will cost you time and money.
File formats, images, sizes
Your printer can work with a variety of file types, but probably prefers to work with certain ones and others not at all. Ask first, and be sure your files meet specifications. Guidelines:
- Provide the native file format—Publisher is .PUB, Illustrator is .AI, InDesign is .INDD.
- When saving images, use TIFF or EPS file formats for highest print quality (not JPEG or GIF).
- Keep all photographs at 300 dpi at their final size in the layout. (Large file sizes will likely result.)
- Does your printer accept files from both Windows and Mac platforms? The only way to find out is to ask, and the only time to ask is before you finalize your project.
How to deliver your files
To successfully print your job, the printer needs to be able to replicate your computer environment and settings, including software, fonts, and graphics. Color format is important. If possible, work in the CMYK color space. If that isn’t possible, discuss with your printer how your files will be converted. Send any imagery and fonts along with the layout file.
Printers have the ability to accept files on CD or other disk formats (ZIP, JAZ, etc.), but it may be easiest to submit them electronically. Consider using e-mail for smaller files (under 2 MB) and an FTP site (if the printer has one) for larger files. You may access our FTP info page and review instructions.
3) VERIFYING – The proof. What to look for. No dumb questions.
Not all proofs are created equal. Some are useful for color and others for content only. If color is important, discuss it in detail with your printer and get it in writing that the printer will match the color in your proof. Whatever type of proof is in your contract, the printer will need your approval in advance.
Double and triple check to ensure that everything meets your expectations and goals, including:
- Character flow
- Line breaks
- Placement of images and graphics
- Paper choice
- Front-to-back orientation
If you have any doubts, ask for clarification. This is the last opportunity to make changes, corrections, or additions to your design or printing specifications. Have a third person look the proof over before you sign off on it. Remember: At the proof stage, there are no dumb questions!
4) INVESTING – How much time can you invest? How much of someone else’s time are you willing to pay for?
The final part of the process is mailing and or shipping out. Before you volunteer to print and stick labels on your project, consider how much time will be needed and what additional costs will apply. If you are mailing any or all of your pieces, you will want to tell us your final mailing deadline (in-home date).
We offer complete in-house mailing services. Using a mail house recommended by your printer helps avoid problems since there is already an existing relationship between the two parties.
Finally, MONEY-SAVING QUICK TIP: QUANTITY IN QUESTION?
Most of the cost in printing is setting up your job. Once it’s on press, running an extra 500 copies will not cost much more. Adding an additional quantity costs a lot less than printing the whole job again two months later.